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ABOUT

Flower up was founded and developed by Alex Evans in early 2017 as a response to direct toxic masculine traits and the effects of his own mental health issues. The response was to "flower it up", a term asking an overly toxic masculine to get in touch with his sensitive side.

 

the brand has since grown into a blossoming design and fashion studio seeking to take the metaphorical stem of flowering it up and apply it in design through creation against the stereotypical contemporary norms of society and design.

 

Flower up currently works with up and coming musicians, record labels and on projects with charities such as calm.

 

We are an informal brand with a unique relationship towards a curated network of professional freelance creatives. We channel humour and messing around into creative operations, that achieve an enlightened sense of brand personality.

The Network

Comimng soon.

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